Behind the scenes
The ads are eye catching. The website entertaining. The campaigns engaging.
But there is more to marketing than meets the eye.
Behind the scenes, well-developed strategies guide graphic design, videography, audience targeting, content development and advertising placement that gets a customer’s attention and inspires brand loyalty.
For a look at all the courses in our program, consult the course list.
Brand promise
Our program is taught by experienced marketers who know what it takes to develop and execute an effective marketing plan.
They’re excited to teach you how to do the same. Consider it their “brand promise,” a concept you’ll be introduced to in our program.
You’ll also learn about:
- Target markets
- Relationship-building
- Consumer-buying habits
- Market research
- Big Data
- And much more!
A certificate option
Take the next step
Our program advisors Professor Monique Beauchamp-Doll, 586.445.7008, and Professor Joseph Rice, 586,286.2040, invite you to call them with any questions.
Complement your business degree!
With an associate degree from Macomb, you could enter the job market as a marketing assistant or earn a bachelor’s degree from a four-year college or university to qualify for a manager’s position. Use the tool below to look at the average salaries for both.
When you’re ready, our Career Services team can help you with job placement and resume preparation.