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In this program, you will learn to identify and understand target markets, develop effective marketing strategies and create profitable relationships with your customers. You will explore the process through which consumers make buying decisions and you will get hands-on experience using marketing research data to make strategic decisions. You will also learn more about the various career paths in the marketing field.

Top 3 Reasons to Choose Macomb for Marketing

  1. For your convenience, most courses in the Marketing program are offered online
  2. Save $18,000+ by starting here - 80% of our students leave debt free
  3. Access to job placement through Career Services

Marketing Courses at Macomb

  • Business Enterprise
  • Business Communications
  • Accounting for Entrepreneurs
    or Principles of Accounting 1
  • Principles of Marketing
  • Principles of Management
  • E-Marketing
  • Small Business Marketing
  • Sports & Entertainment Marketing
  • Customer Service
  • Professional Selling
  • Advertising & Promotion Management
  • Consumer Behavior
  • Marketing Strategies

Career Opportunities in Marketing

With an Associate of Business Management Degree or Certificate in Marketing, a Certificate in Advertising or a Skill Specific Certificate in Professional Selling or a Skill Specific Certificate in E-Marketing, you will be qualified for positions that include supervisor of retail sales workers, market research analyst & marketing specialist, sales representative, advertising sales agent, wholesale & retail buyer, demonstrator & product promoter, sales manager and merchandise displayer.

Transfer Pathways

The credits earned in Macomb’s Marketing program will transfer to many colleges and universities in Michigan.

If you intend to transfer and pursue a bachelor’s degree in Marketing, speak with a Macomb counselor or academic advisor as soon as possible after you have applied to Macomb to plan the best pathway.

How do I find out more about the Marketing Program at Macomb?

For more information, contact one of the Marketing program advisors: Professor Monique Doll, 586.445.7008, or Professor Joseph Rice, 586.286.2040.

Gainful Employment Disclosure

For information about program cost, on-time completion rates, typical student debt, and other important information, visit:

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