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In this program, you will learn to identify and understand target markets, develop effective marketing strategies and create profitable relationships with your customers. You will explore the process through which consumers make buying decisions and you will get hands-on experience using marketing research data to make strategic decisions. You will also learn more about the various career paths in the marketing field.

Top 3 Reasons to Choose Macomb for Marketing

  1. For your convenience, most courses in the Marketing program are offered online
  2. Save $20,000 by starting here - over 80% of our students leave debt free
  3. Access to job placement through Career Services

Marketing Courses at Macomb

  • Business Enterprise
  • Business Communications
  • Accounting for Entrepreneurs
    or Principles of Accounting 1
  • Principles of Marketing
  • Principles of Management
  • E-Marketing
  • Small Business Marketing
  • Sports & Entertainment Marketing
  • Customer Service
  • Professional Selling
  • Advertising & Promotion Management
  • Consumer Behavior
  • Marketing Strategies

Career Opportunities in Marketing

Macomb has teamed up with Burning Glass Technologies to provide you with the most up-to-date information on the careers that you will be qualified for upon successful completion of this program.

Job-posting data can give you insights about employers seeking job applicants, where those jobs are located, and the average salary being offered. Use the Career Insights Tool to see national, state or metropolitan area information.

Data are provided by Burning Glass Technologies and drawn from large area samples. Data are not drawn from Macomb Community College-specific student or program outcomes.



Career Services

Macomb’s Career Services is your bridge from education to employment. It offers a variety of free resources, including skill and interest assessments, resume building, success workshops, job placement and more.

Transfer Pathways

The credits earned in Macomb’s Marketing program will transfer to many colleges and universities in Michigan.

If you intend to transfer and pursue a bachelor’s degree in Marketing, speak with a Macomb counselor or academic advisor as soon as possible after you have applied to Macomb to plan the best pathway.

How do I find out more about the Marketing Program at Macomb?

For more information, call one of the Marketing program advisors: Professor Monique Doll at 586.445.7008, or Professor Joseph Rice at 586.286.2040.

Gainful Employment Disclosure

For information about program cost, typical student debt, and other important information, visit:

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