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Speech Communication Arts - Mass Media & Public Relations

A good PR story is infinitely more effective than a front page ad. - Richard Branson, founder of the Virgin Group of 400 + companies

Why Mass Media and Public Relations?

Mass media, as well as being an avenue of study for those interested in entering the broadcast field, is a multi-leveled approach to communications that is designed to reach a mass audience.  It includes television, film, radio, books, newspapers, magazines, the internet and social media. The Public Relations field utilizes all of these channels in its roll as a relationship builder, charged with maintaining or enhancing the reputation of the entities represented. Found in most nonprofit and corporate organizations, Public Relations professionals are involved in the writing and distributing of news releases, media and community relations, planning events, internet and social media communications, crisis communications and serving as spokespersons.

The Mass Media and Public Relations Program at Macomb

In Macomb’s Speech Communications Arts – Mass Media and Public Relations, you will learn about the theories and practices of media content, the communication practices and principles of public relations, and how to gather and disseminate information using appropriate mass media channels.  You will explore communication strategies for addressing diversity, change, and conflict, and will have the opportunity to compile a portfolio of your work to share with prospective employers. If you are pursuing a career in broadcasting, you will learn the on-air techniques necessary to be competitive in the field.         

Mass Media and Public Relations Courses at Macomb

In the Mass Media and Public Relations Program at Macomb, you will take a variety of courses specific to your selected major, including:

  • Speech Communication
  • Interpersonal Communication Relationships
  • Mass Media Communication in a Global Culture
  • Introduction to Broadcasting
  • Radio Broadcasting
  • Broadcast Television
  • Broadcast Video
  • Voice for Media
  • Intercultural Communication
  • Communication in Organizations
  • Interpretative Performance Communication
  • Writing News for Publication
  • Public Relations Communication

Career Opportunities with an Associate of Applied Degree in Mass Media and Public Relations

With an Associate of Applied Science Degree in Speech Communication Arts – Mass Media and Public Relations, you will be qualified for positions that include public relations specialist, on-air talent and advertising sales agent.

Transfer Pathways to a Bachelor’s Degree

The credits earned in Macomb’s Mass Media and Public Relations Program will transfer to many colleges and universities in Michigan.

If you intend to transfer and pursue a bachelor’s degree, speak with a Macomb counselor or academic advisor as soon as possible after you have applied to Macomb to plan the best pathway.

How do I find out more about Macomb’s Mass Media and Public Relations Program?

Contact the Associate Dean at Center Campus: 586.286.2282, AandS.center@macomb.edu or at South Campus: 586.445.7354, AandS.south@macomb.edu.

 

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