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Social Media Certificate Program

A Continuing Education Program

Social media is a dialogue not a monologue.
- Amy Jo Martin, Author and Founder/CEO of Digital Royalty, a Social Media Company

Why Social Media?

Networking used to be the province of social events and professional conferences.  But in the digital age, more and more people go online to connect with others who share their interests, history or occupation.  That makes Social Media a cost-effective marketing tool for companies big and small. Whether it’s Facebook or Twitter, Instagram or Pinterest, a search engine or website, Social Media offers communication channels that can reach out to specific markets and increase brand exposure.  And, with the available analytics, companies can evaluate results and redirect resources on a timely basis.

The Social Media Certificate Program at Macomb

Macomb’s Social Media Certificate Program will introduce you to the finer points of the most popular Social Media and will show you how to create, edit and tweak your personal or company accounts to gain optimum results in promoting your brand. You will learn about pay-per-click advertising, Search Engine Optimization (SEO) and online sales opportunities.  You will explore how other companies have incorporated Social Media into their marketing plans and learn effective strategies for achieving top SEO rankings for your organization.  Courses may be taken individually of applied to the certificate of completion.            

What is a Continuing Education Program?

Continuing Education programs are open enrollment, which means you do not have to fill out an application to Macomb Community College. Continuing Education programs are not eligible for financial aid or for academic credit toward an associate degree or related certificate. 

Social Media Courses at Macomb

To earn a certificate of completion in Social Media, you will take the following courses:

  • Social Media 101
  • Facebook for Business
  • Digital Marketing for Business
  • LinkedIn for Business
  • Twitter for Business
  • Search Engine Optimization
  • Pay-Per-Performance Marketing

Career Opportunities with a Certificate in Social Media

Macomb’s Social Media Certificate Program is designed to help entrepreneurs and business professionals market their business using Social Media.  

How do I find out more about Macomb’s Social Media Certificate Program?

For more information, contact the Social Media Certificate Program coordinator at 586.498.4121 or

Online Catalog Social Media Certificate Program college viewbook