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Marketing Program

The aim of marketing is to know and understand the customer so well the product sells itself.
-Peter Drucker, Management Consultant, Author and Educator

What is Marketing?

Both a science and an art, Marketing places the customer and their satisfaction at the center of each and every interaction. Whether the bottom-line is making a profit or gaining market share, Marketing moves companies and organizations toward their goals by identifying, anticipating and satisfying customers’ needs. Strategic and research-based, Marketing focuses on creating brand awareness and building long-term relationships, making it a key component of any business operation.

The Marketing Program at Macomb

In Macomb’s Marketing Program, you will learn to identify and understand target markets with the goal of creating relationships with your customers, and to analyze marketplace dynamics by conducting marketing research. As you explore the process through which consumers make buying decisions, you will gain an understanding of the many factors that influence consumer behavior – from personality and perception to socio-cultural considerations. You will also be introduced to global marketing concepts that focus on targeting markets in a multicultural environment.

Marketing Courses at Macomb

In the Marketing Program at Macomb, you will take a variety of courses specific to your selected major, including:

  • Business Enterprise
  • Business Communications
  • Accounting for Entrepreneurs
    or Principles of Accounting 1
  • Principles of Marketing
  • Principles of Management
  • Dynamics of Retailing
  • E-Marketing
  • Small Business Marketing
  • Professional Selling
  • Advertising & Promotion Management
  • Consumer Behavior
  • Marketing Research
  • Global Marketing

Career Opportunities with an Associate of Business Management Degree or Certificate in Marketing, a Certificate in Advertising or a Skill Specific Certificate in Professional Selling or E-Marketing

With an Associate of Business Management Degree or Certificate in Marketing, a Certificate in Advertising or a Skill Specific Certificate in Professional Selling or a Skill Specific Certificate in E-Marketing, you will be qualified for positions that include supervisor of retail sales workers, market research analyst & marketing specialist, sales representative, advertising sales agent, wholesale & retail buyer, demonstrator & product promoter, sales manager and merchandise displayer.

The credits earned in Macomb’s Marketing Program will transfer to many colleges and universities in Michigan.

Transfer Pathways to a Bachelor’s Degree in Marketing

If you intend to transfer and pursue a Bachelor’s Degree in Marketing, speak with a Macomb counselor or academic advisor as soon as possible after you have applied to Macomb to plan the best pathway.

How do I find out more about the Marketing Program at Macomb?

For more information on Macomb’s Marketing Program contact one of the Marketing program advisors:

Professor Monique Doll, 586.445.7008
Professor Joseph Rice, 586.286.2040

Gainful Employment Disclosure

For information about program cost, on-time completion rates, typical student debt, and other important information, visit:


Online Catalog

Marketing Career and Transfer Info

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