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Author Shoshana Zuboff to discuss personal data and privacy at Macomb Community College March 30

– Tuesday, March 3, 2020 1:00PM

How personal experience is secretly captured and computed to predict, modify and drive behavior, and its cost to society

Shoshana Zuboff, author of the book The Age of Surveillance Capitalism, will discuss the online commercialization of private information and the resulting economic, political and social implications during The Price of Privacy: The Unprecedented Use of Personal Data in the 21st Century at Macomb Community College, March 30, 6:30 p.m. Tickets to the presentation are complimentary, but are limited to four per household. To reserve tickets, go to and click on box office, or call 586.286.2222.

Zuboff’s presentation is based on her book, which was heralded by Time magazine as one of its 100 must-read books of 2019 and by the New York Times as one of the 100 notable books of 2019. She describes how private companies practicing an unprecedented economic logic, which Zuboff calls surveillance capitalism, have hijacked the Internet and its digital technologies and points out that their methods are not the inevitable consequences of digital technologies. Zuboff also suggests steps individuals and lawmakers can take to prevent diminishing autonomy and eroding democracy.

Zuboff, who earned a doctoral degree in social psychology from Harvard University, was one of the first tenured women on Harvard Business School’s faculty, where she is the Charles Edward Wilson Emerita Professor of Business Administration. Previously, she was a faculty associate at the Berkman Center for Internet and Society at Harvard Law School.

Zuboff is the author of two other books, In the Age of the Smart Machine: The Future of Work and Power and The Support Economy: Why Corporations Are Failing Individuals and the Next Episode of Capitalism (with James Maxmin). She is a frequent contributor to a number of publications, including Fast Company, Fortune, Business Week, The New York Times and The Financial Times.

This presentation is part of the James Jacobs Civic Engagement Project, which was created to bring nationally recognized experts to Macomb County to generate thoughtful dialogue on issues of importance to the area. The project is supported by JPMorgan Chase and Ralph C. Wilson, Jr. Foundation. Jacobs retired as president of Macomb Community College in June 2017.

Zuboff’s presentation will be held at the Macomb Center for Performing Arts, which is located on Macomb’s Center Campus at 44575 Garfield Road in Clinton Township.

About Macomb Community College

Macomb Community College ( is one of the nation’s leading community colleges, providing learning experiences to nearly 38,000 students annually. Macomb nationally ranks in the top two percent in the number of associate degrees awarded by community colleges and is one of the largest grantors of associate degrees in Michigan. The college’s comprehensive educational programming includes pre-collegiate experiences, university transfer and career preparation programs, bachelor degree completion and graduate degree programs, workforce training, professional education and certification, and continuing education and enrichment opportunities.

Media contact: Sean M. Patrick, 586.445.7271,