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Digital Marketing

A Continuing Education Program

This program will introduce you to the finer points of the most popular social media channels and will show you how to create and edit your personal or company accounts to best promote your brand. You will learn about pay-per-click advertising, search engine optimization (SEO) and online sales opportunities. You will explore how other companies have incorporated social media into their marketing plans and learn effective strategies for achieving top SEO rankings for your organization. Courses may be taken individually or applied to a certificate.

Top 3 Reasons to Choose Macomb for Digital Marketing

  1. Learn from expert instructors with real-world experience in the field
  2. Take classes at times convenient to your life
  3. Access to job placement through Career Services

Digital Marketing Courses at Macomb

  • Social Media 101
  • Facebook for Business
  • Digital Marketing for Business
  • LinkedIn for Business
  • Twitter for Business
  • Search Engine Optimization
  • Pay-Per-Performance Marketing

Career Opportunities in Digital Marketing

Many organizations hire social media managers to promote their efforts. This program is also designed to help entrepreneurs market their business using social media.

How do I find out more about Macomb’s Social Media Certificate Program?

For more information, contact the Social Media Certificate Program coordinator at 586.498.4121 or

What is a Continuing Education Program?

Our Workforce and Continuing Education programs are designed to help you develop in your career, learn a new skill or explore a personal interest. These programs are open enrollment, which means you do not have to fill out an application. These programs are not eligible for financial aid or for academic credit toward an associate degree or related certificate.

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