Skip to main content
Social Media

Digital Marketing

A Continuing Education Program

This program will introduce you to the finer points of the most popular social media channels and will show you how to create and edit your personal or company accounts to best promote your brand. You will learn about pay-per-click advertising, search engine optimization (SEO) and online sales opportunities. You will explore how other companies have incorporated social media into their marketing plans and learn effective strategies for achieving top SEO rankings for your organization. Courses may be taken individually or applied to a certificate.

Top 3 Reasons to Choose Macomb for Digital Marketing

  1. Learn from expert instructors with real-world experience in the field
  2. Take classes at times convenient to your life
  3. Access to job placement through Career Services

Digital Marketing Courses at Macomb

  • Social Media 101
  • Facebook for Business
  • Digital Marketing for Business
  • LinkedIn for Business
  • Twitter for Business
  • Search Engine Optimization
  • Pay-Per-Performance Marketing

Career Opportunities in Digital Marketing

Macomb has teamed up with Burning Glass Technologies to provide you with the most up-to-date information on the careers that you will be qualified for upon successful completion of this program.

Job-posting data can give you insights about employers seeking job applicants, where those jobs are located, and the average salary being offered. Use the Career Insights Tool to see national, state or metropolitan area information.

Data are provided by Burning Glass Technologies and drawn from large area samples. Data are not drawn from Macomb Community College-specific student or program outcomes.



Career Services

Macomb’s Career Services is your bridge from education to employment. It offers a variety of free resources, including skill and interest assessments, resume building, success workshops, job placement and more.

How do I find out more about Macomb’s Digital Marketing Certificate program?

For more information, contact the Digital Marketing Certificate program coordinator at 586.498.4121 or

What is a Continuing Education Program?

Our Workforce and Continuing Education programs are designed to help you develop in your career, learn a new skill or explore a personal interest. These programs are open enrollment, which means you do not have to fill out an application. These programs are not eligible for financial aid or for academic credit toward an associate degree or related certificate.

Learn more and register now.

Catalogs College Viewbook Apply Now