Resource Content
Advertising Age full online version of the magazine (Use of Internet Explorer to access this resource is not recommended). There is a separate off-campus use link for current academic credit students and staff. Contact a librarian for a username and password.
Advertising Age Data Center rankings and statistical information related to advertising (Choose the Data Center at the top of the screen. Use of Internet Explorer to access this resource not recommended). There is a separate off-campus use link for current academic credit students and staff. Contact a librarian for a username and password.
BusinessDecision allows users to create unlimited reports and maps combining extensive consumer household, market segmentation, and demographic data with GIS mapping technology. Included are Census profiles targeting income, retail expenditures, housing and much more (Users must create their own account first, before using Business Decision.)
Business Insights: Global journal, magazine, and newspaper articles, company and industry research, rankings, investment reports, SWOT analyses, interactive charting tools, executive video interviews
Business Source Premier journal, magazine, and newspaper articles, SWOT analyses, market research reports
Demographics Now provides comprehensive business and residential information for users to assess business viability, create sales leads and/or marketing mailing lists, analyze population trends, find potential sponsors and donors, and much more.
Films on Demand access around 12,000 streamed videos covering a variety of topics
First Research provides a guide to over 1,000 industry segments, profiles, statistics, and analysis
Gale Legal Forms provides actual forms and documents for helping users to deal with their legal needs.In addition, this resource also includes a law digest, legal Q and As and an attorney directory, continuously updated.
Gale Virtual Reference Library access business reference e-books covering topics including business plans, case studies, industry and brand information, and small business
Hoover’s company profiles from over 1,000 industry segments, including company overview, lines of business, key financials and people, and key competitors
Historical Encyclopedia of American Business online version, 2009
Key Business Ratios from Dun & Bradstreet - features 14 key business solvency, efficiency, and profitability ratios covering companies in 800 lines of business
Mergent Intellect company information for over 250 million businesses worldwide, including Hoover’s reports, over 1,000 First Research industry reports, and D & B Key Business Ratios/Industry Norms; also includes Nielsen’s Pop-Facts demographic data
Morningstar Library Edition financial and investment information for stocks and mutual funds
Oxford Encyclopedia of American Business, Labor, and Economic History online version, 2013
Regional Business News business newspaper articles
Small Business Resource Center Covers all major areas of starting and operating a business. Includes business journals and reference books.
SRDS advertising rates and contact information for marketers - Firefox is the preferred browser for use with SRDS.
Wall Street Journal full text articles, 1984-present
Worldmark Encyclopedia of Cultures and Daily Life Online version, 2009

Academic Calendar