MARKETING
Center and South Campuses

A business won’t survive unless it can satisfy its customers while making a profit. This is what marketing is all about—providing value to customers. In the Marketing program, students will learn to identify, understand, and create relationships with the target market. They will also learn to analyze marketplace dynamics—changes in such things as the economy, social trends, technology, or competition. Finally, students will blend creativity and analysis to design marketing strategies. This includes designing a product or service, developing a pricing strategy, determining distribution points, and creating advertisements, incentives, or sales force strategies to promote it.

The Marketing program prepares students for a broad range of jobs, including those requiring:

• creative skills (advertising, special events promotions, retailing)
• people skills (customer service, professional sales, marketing management), and
• analytical skills (market research, database marketing, purchasing, pricing)

Certificate options are offered in Marketing, Advertising, Professional Selling, and E-Marketing.

The Marketing program is compatible with many bachelor degree programs offered through local colleges and universities. See an academic advisor or counselor for full details.

Program advisors are Professors Monique Doll, 586.445.7008, and Joseph Rice, 586.286.2040.

ASSOCIATE OF BUSINESS ADMINISTRATION DEGREE REQUIREMENTS
(Minimum 62 Semester Hours)

A. Career Preparation and Related Courses

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B. Arts and Sciences Component . . . . . . . . . . . . . . . . . . . . . . . . . . . . minimum sem hrs 18

See Arts and Sciences courses required for the Associate of Business Administration Degree (ABA). Students should plan Arts and Sciences courses with a counselor, academic advisor, or program advisor.

• Group III requirement is met by successfully completing ECON-1160 or PSYC-1010.

C. Elective Courses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 0-1 sem hrs

Students choosing to complete ACCT-1080 do not need any Elective classes. Students choosing to complete ACCT-1070 will need at least one additional credit hour - an additional MKTG class is recommended.

 D. Certificate Options

Certificate in Marketing

Gainful Employment Program Disclosure

Certificate in Marketing - Advertising
This Certificate in Marketing - Advertising gives students a solid understanding of marketing concepts and advertising from both the strategic and creative perspectives. The combination of theory and practice is in demand by a wide variety of organizations looking for employees who can create, present, and evaluate strategic advertising plans with supporting creative executions.

E. Skill Specific Certificate

Skill Specific Certificate in Marketing - Professional Selling
Selling fundamentals are crucial to have in the business world, both in times of prosperity and recession.  Whether students are new to the sales world or are currently in the field and looking to enhance their skills, this certificate will give them valuable sales techniques, presentation skills and interpersonal communications experience.

Skill Specific Certificate in Marketing - E-Marketing
The Internet has become an essential business tool. Using the Internet’s capabilities to enhance a marketing strategy is a critical skill. This certificate will address the strategic elements of utilizing technology in developing a marketing plan, including use of social media, e-mail marketing, online advertising, and search engine optimization. It will also include the technological components of learning website programming and search engine optimization. This will give students a solid foundation in developing and implementing current electronic marketing strategies.