MARKETING
Center and South Campuses

A business won’t survive unless it can satisfy its customers while making a profit. This is what marketing is all about—providing value to customers. In the Marketing program, students will learn to identify, understand, and create relationships with the target market. They will also learn to analyze marketplace dynamics—changes in such things as the economy, social trends, technology, or competition. Finally, students will blend creativity and analysis to design marketing strategies. This includes designing a product or service, developing a pricing strategy, determining distribution points, and creating advertisements, incentives, or sales force strategies to promote it.

The Marketing program prepares students for a broad range of jobs, including those requiring:

• creative skills (advertising, special events promotions, retailing)
• people skills (customer service, professional sales, marketing management), and
• analytical skills (market research, database marketing, purchasing, pricing)

Specialized classes are offered in two areas: (1) Strategic Database Marketing (a certificate option) and (2) Small Business Marketing.

The Marketing program is compatible with many bachelor degree programs offered through local colleges and universities. See an academic advisor or counselor for full details.

Program advisor Professor Jennifer Gornicki can be reached at 586.445.7176.

ASSOCIATE OF BUSINESS ADMINISTRATION DEGREE REQUIREMENTS
(Minimum 62 Semester Hours)

A. Career Preparation and Related Courses

AND

AND

B. Arts and Sciences Component . . . . . . . . . . . . . . . . . . . . . . . . . . . . minimum sem hrs 18

See Arts and Sciences courses required for the Associate of Business Administration Degree (ABA). Students should plan Arts and Sciences courses with a counselor, academic advisor, or program advisor.

• Group III requirement is met by successfully completing ECON-1160.

C. Elective Courses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4-5 sem hrs

Recommended elective course: MKTG-1210 - Small Business Marketing

D. Certificate Option

Certificate in Marketing

E. Skill Specific Certificate

Skill Specific Certificate in Marketing - Strategic Database Marketing
Students who complete the Skill Specific Certificate in Marketing - Strategic Database Marketing will have a solid understanding of marketing concepts and customer relationship concepts as well as a proficiency in database applications. The combination of theory and practice is in demand by a wide variety of organizations that need to strengthen customer loyalty, giving them a strategic edge in today’s competitive market environment.