Northwood University's mission to develop the future leaders of a global, free-enterprise society resoundingly creates a learning environment that meshes with the global society in which we live and work. Through our Ethics and Outcomes, our programs drive you to discover the leader in you.
Northwood University is a private, non-profit, tax-exempt, independent, co-educational, management-oriented university actively allied to business and the arts. The university's accreditation through the Higher Learning Commission of the North Central Association extends to all locations. Thus its credits are widely accepted by other institutions of higher learning throughout the United States and internationally.
Northwood translates its philosophy into practical, useful curricula that are designed to prepare students for the realities of the working world. Northwood brings the business world into the classroom. Business professors are successful career professionals who have chosen to direct their business talents toward preparing students to enter their professional careers.
Discover the leader in you.
Bachelor of Business Administration in Automotive Marketing & Management - This program provides the student with a well-rounded education in management for the automotive industry. This degree is well suited for individuals who are looking to advance into management or leadership careers. The Automotive Marketing and Management program is designed to integrate a foundation of business education and expertise that prepares graduates for a variety of automotive industry careers.
Northwood is the only university that specifically prepares students for this expansive industry. The bachelor's degree in Automotive Marketing and Management focuses on the various aspects of the automotive marketing function including dealership advertising, finance and insurance, budgeting and forecasting, parts and service and used car management. Northwood University's diverse faculty are prepared educationally and professionally to provide a truly unique and substantial learning experience. The methodology is based on case studies, project-based learning and other teaching methods that promote real world decision making for the growing and changing automotive industry.
Bachelor of Business Administration in Entertainment, Sport & Promotion Management - This program provides the student with a well-rounded education in the national and global expansion of entertainment and sport and its impact on cultural, social and economic issues at regional, national and international levels.
The focus of the ESPM program is to educate and train students for the business and management aspects of the entertainment and sports industries. Coursework emphasizes a broad understanding of the business side of entertainment and leisure activities in America, including sports sociology, communication, the food and beverage industry, sports governance, the industry legal aspects, club, resort and facilities management, and ethics.
By combining a rigorous academic curriculum, leadership development, experiential learning and relationships with industry leaders, graduates prepare to become tomorrow's leaders in the entertainment and sport industries.
Bachelor of Business Administration in Entrepreneurship - This program provides the student with a well-rounded education in business enterprise models and entrepreneurial bases. By combining a rigorous academic curriculum, leadership development, experiential learning and relationships with industry leaders, graduates prepare to become tomorrow's entrepreneurs.
Northwood University was founded on the principle that America's free enterprise system, together with an entrepreneurial spirit, can create a bigger pie for all to share. We believe the entrepreneurial spirit can and should be taught to all generations, as it is the foundation of a free society. 25% of Northwood University graduates are business owners within a few years after graduation. Entrepreneurs lead innovation and change. Entrepreneurs manage the risks that are essential for prosperous economy. Northwood honors the triumphs of entrepreneurs by cultivating a new generation of achievers that are ready to launch their own enterprises.
Bachelor of Business Administration in International Business - This program provides the student with a well-rounded education in the emerging global business environment. By combining a rigorous academic curriculum, leadership development, experiential learning and relationships with industry leaders, graduates prepare to become the future leaders of the competitive global marketplace. Crossing borders increases the complexity of business and with increasing globalization, businesses require individuals who can work in an international environment. In addition to learning policy and management strategies, students will achieve proficiency in a foreign language. With such extensive preparation, Northwood graduates launch careers in fields such as import/export management, economic development, international marketing and international telecommunications.
The International Business curriculum draws on a range of disciplines including accounting, politics, law and psychology. Courses build the framework for analyzing and understanding the firm and the individual's position in the international marketplace, while management seminars prepare students for the tasks of planning, directing and staffing in the international realm.
Office: UC-1, 220
Program Center Manager
4000 Whiting Drive,
Midland, MI 48640
44575 Garfield Road,
Clinton Twp., MI 48038
1900 W. Big Beaver,
Troy, MI 48084
38777 Six Mile Road West,
Livonia, MI 48152