RESOURCES

 

General economic statistics - how will income and unemployment affect your consumers?

  • http://stats.bls.gov - Bureau of Labor Statistics - good for economic data.
  • http://www.tcb-indicators.org/ -- economic stats, including consumer confidence and leading indicators - good information for figuring out whether consumers are feeling like spending or feeling like saving

Demographic information - who's living where?

International Marketing - information sources for global strategies.

General Marketing Publications - information about a variety of marketing issues.

Advertising -- sources of information about the advertising industry.

Professional Marketing Organizations: